Try to include a keyword or two in your domain name if possible. The easier your website is to find through search engines, the better your traffic will be. There are many people who will be searching for specific products on the site. It is important to make it easy for them to find what they need.
Create a page of content for each keyword you wish to optimize for a search engine. Do not try to smother your website with every possible keyword. Search engines are looking for relevant, organized content. If your page clearly discusses one specific keyword, it is much more likely to be used as a top result for that keyword search. If a website has been properly constructed for indexing by search engines, they will not often use image links. Pictures only contain the image’s URL, which crawlers aren’t as adept at handling.
Avoid duplicate content on your site, as Google can penalize you by dropping your search engine rankings. Write something new so that you will increase your rank and attract more visitors.
Product feeds are an excellent way to generate more site traffic, which will help you build a larger base of customers. These feeds contain details about the services and products that you offer, like prices and item descriptions. Submit them to major search engines and shopping comparison sites. Customers interested in the area of business you represent can subscribe through a feed reader.
To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Images, prices, services, and products available can be included in feeds. Enticing potential customers to click onto your site, could mean a profit for you. A feed reader can also help customers subscribe to a feed. Make each page on your website unique, so they will stand out from each other. Take special care when deciding on your page titles. All of these factors play into your search engine ranking. Including your main keyword in the title of your page will help boost your overall rankings in the search engines.
When generating keywords and key phrases, it is important that you place yourself in the shoes of the customer. Brainstorm what everyday terms and phrases people would use when searching for the content on your site. A great way to improve your search engine optimization is to use keywords within your HTML tag. Search engines put extra emphasis on your title tag words. Place the most relevant keywords there, and watch as potential customers flock to view your information! Even if you are writing about the same topic from page to page, make sure each title is unique to keep your visitors engaged. The word count of titles should not be high, because more words means the individual words have less impact, and the ones towards the front are very important. This means that your most important words should be the first one or two. If you go the link directory route to build backlinks, verify the legitimacy of the directories you use by checking to see if its sites are useful and interesting. There are certain directories with badly designed pages or outdated information. Always be mindful of which people you use as affiliates.
Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.
Even though you want to search engine optimize your website, write for readers first and search engine bots second. Google, MSN, Yahoo, etc., now have some very intelligent bots crawling the internet, but bots don’t buy goods in online stores, sign up for newsletters or inquire about your services. Humans visits have the potential to do all of those things, so while you need to include keywords in your text for SEO, keep the page readable.